Job Description

VP of Growth

Location: Remote (U.S.). Core collaboration hours 10am–4pm ET
Reports to: CEO (partners closely with Dir of Sales/RevOps)

Role Summary

Build and scale a pipeline engine for Meridio. You will own channel strategy and execution across paid, content/SEO, lifecycle, website conversion, outbound enablement, and critically partner-led demand (payroll/benefits platforms). You're a player-coach who can set the plan, run experiments, and do the work. Goal: predictable, capital-efficient pipeline with CAC payback ≤8 months.

What You'll Do

• Pipeline Ownership : Define weekly/monthly pipeline targets by segment; manage channel mix to hit them with CAC and payback guardrails.
• Channel Build : Managing and expanding 3–5 channels (paid search/social, content/SEO, webinars, email/lifecycle, conversion rate optimization, outbound enablement, public relations).
• Partner-Led Growth : Source and operationalize 2–4 high-leverage partnerships (co-marketing, lead routing, co-selling), with shared dashboards and QBRs.
• Messaging & Content : Turn Meridio outcomes (RBP savings, $0 deductible options, member experience) into clear offers, landing pages, case studies, and nurture.
• Attribution & RevOps : Partner with RevOps to fix tracking, lead scoring, routing SLAs (<24h to first touch), and full-funnel reporting (MQL→SQL→Win).
• Website & Conversion : Own the site as a growth asset. Improve CVR via testing, speed, and clarity; prioritize speed-to-value.
• Feedback Loop : Instrument win–loss, cohort performance, and expansion signals; feed insights to product and finance.

30/60/90 Outcomes

• 30 days : Understand established channels (ICP, MQL, SQL) dashboard live; channel test plan; first case studies and partner co-marketing calendar.
• 60 days : Two channels hitting early efficiency; partner pipeline ≥ $1M created; website CVR up; lifecycle sequences shipping weekly.
• 90 days : Repeatable weekly pipeline at/above target; ≥25% of new pipe partner-sourced; CAC payback trending to ≤12 months.

What Great Looks Like (Metrics)

• Weekly pipeline created vs. target by segment.
• CAC & payback within guardrails; ROMI by channel.
• Lead routing SLA <24h; SQL rate and win rate improving quarter-over-quarter.
• Pipeline coverage ≥3× next-quarter goal by week 6.

Qualifications

Must-haves

• 7–12+ years in B2B demand gen/growth with SMB/MM focus; prior player-coach experience owning pipeline.
• Proven track record spinning up multiple channels with quantifiable CAC/payback improvements.
• Fluency with growth stack: HubSpot, GA4, ad platforms, landing page/CRO tools, basic SQL/Looker/Mode.
• Content chops: can turn customer outcomes into compelling offers, proof, and nurture programs.

Nice-to-haves

• Health/insurtech, benefits, or fintech background; partner-led growth with payroll/PEO/benefits ecosystems.
• Experience enabling outbound SDRs/partner sellers; field and webinar programs.

What This Role Is Not

• Not a brand-only CMO role. You will be measured on pipeline created, cost, and payback.
• Not an agency manager who outsources execution. You ship work quickly and instrument results.

Benefits & How We Work

• Competitive salary and equity; medical/dental/vision; 401(k) with match; generous PTO.
• Remote-first with purposeful on-sites; high ownership, high candor culture.
• We value speed, clarity, and measurable outcomes over politics and busywork.

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